Hiraiwa: a startup perspective on European defence

Hiraiwa, a Belgian startup specialising in ultra-portable, tactical defence systems designed for front-line deployment, identifies several key challenges facing new entrants in the European defence market:

Capital-intensive environment: The defence sector requires significant upfront investment to develop battle-ready systems that meet stringent engineering, testing, and certification requirements. This makes it difficult to attract investors who may perceive other sectors as offering quicker returns.

Lengthy procurement processes: Traditional government procurement practices can be difficult to reconcile with the rapid development cycles and agility of startups like Hiraiwa

ASD recognises these challenges, and actively advocates for policies to support a  competitive and agile defence industry that enables innovation from companies of all sizes.

Enhancing industry capacity

ASD calls for boosting the defence industry’s resilience by reducing dependencies, advancing technology standards, and ensuring sustained funding.

Access to finance

ASD promotes fair financial access for defence companies, ensuring that sustainability criteria do not disadvantage high-potential innovators.

Targeted investments

ASD supports a strategic European Defence Fund, directing investments into critical technologies and accessible to startups developing specialised defence solutions.

Strategic procurement policy

ASD recognises the critical role of procurement contracts in bridging the gap between research and development and market uptake.

Hiraiwa's experience highlights the need for an agile and responsive European defence procurement system that can effectively harness the innovation potential of smaller companies. ASD actively advocates for European defence and security policies that support the growth and success of European companies of all sizes, especially those developing novel technologies.

ASD’s Security & Defence Director, Burkard Schmitt recently pointed to the market challenges for civil security innovation, particularly for start-ups and SMEs: “The transition from R&I to market uptake in civil security is arduous, especially for start-ups and SMEs” with public buyers often prioritising off-the-shelf, low-cost solutions over long-term investment in research. 

About Hiraiwa

  • Founded: 2024
  • Headquarters: Brussels, Belgium; operates across Europe
  • Founders: Xavier Pinchart and Willem Mulock Houwer
  • Mission: Improve soldier protection, especially against unmanned and autonomous threats
More about Hiraiwa

Interview with Hiraiwa founder Xavier Pinchart

In an interview with ASD, Hiraiwa founder, Xavier Pinchat discusses the challenges faced by defence startups in Europe, particularly concerning funding and procurement. He highlights the need for quicker and more agile procurement processes to support smaller companies developing innovative defence technologies. Pinchat explains that the development of battle-ready systems requires significant investment and time, making it challenging to attract investors used to quicker returns in other sectors.

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