Kenya's cut flower industry takes flight
Discover how Kenya’s flourishing cut flower industry, made possible by the aviation sector, is blooming into a global powerhouse, bringing economic prosperity and transforming lives
Flowers are a thriving industry that brings economic vibrancy to countries around the globe. In Kenya, the floriculture industry is a lifeline for over 500,000 people, including 100,000 dedicated flower farm employees.
The flower industry in Kenya is a testament to innovation and commitment. With over 100,000 flower farm employees and the adoption of modern technology, including drip irrigation, greenhouse ventilation, and precision farming, the sector has a world leader in floriculture standards.
Blooms across borders: aviation's role
Kenya's export of cut flowers is also a testament to its global reach. In 2016 alone, the country exported nearly 134,000 metric tons of flowers, valued at a staggering USD 708 million. While roses dominate the market with a 38% share, other flowers like carnations, chrysanthemums, lilies, and alstroemerias are gaining prominence.
With approximately 50% of Kenyan flowers sold through Dutch auctions, and direct sales on the rise, efficient transportation is paramount. Kenyan flowers find their way to nearly 60 countries worldwide, including distant markets like Japan, China, Australia, and the US. More direct flights to the US, a major importer of flowers, are expected to boost the sale of bloom from Kenya even further.
In the delicate dance of petals and prosperity, Kenya's cut flower industry continues to bloom, reaching new heights with each shipment and overcoming challenges with resilience and innovation.
Source: Kenya National AGOA Strategy and Action Plan (2018–2023)